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The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Gauging the Interest Level of NCAA Tournament Host Cit...

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Published: March 14, 2011 by Experian Marketing Services

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Froot Loops vs. Omaha Steaks: Brand, Loyalty, Age and ...

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Published: March 2, 2011 by Experian Marketing Services

Read More Froot Loops vs. Omaha Steaks: Brand, Loyalty, Age and the Inelasticity of Demand

Social Networks, Parasitic Hosts and the Case for Fren...

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Published: February 23, 2011 by Experian Marketing Services

Read More Social Networks, Parasitic Hosts and the Case for Frenemies

Daytona 500 Roars Into Households Across America

All...

Published: February 18, 2011 by Experian Marketing Services

Read More Daytona 500 Roars Into Households Across America

Flash Sales, Lipstick and Affordable Luxuries

Beyond the group-buying phenomenon, the second most noticeable trend in online retail for 2010 was the growth of flash sales. Gilt Groupe is often recognized...

Published: February 16, 2011 by Experian Marketing Services

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New Online Modalities: Group Buying

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Published: February 9, 2011 by Experian Marketing Services

Read More New Online Modalities: Group Buying

We’ve Got Credit, Yes We Do, We’ve Got Cre...

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Published: February 4, 2011 by Experian Marketing Services

Read More We’ve Got Credit, Yes We Do, We’ve Got Credit…

The Marketing Bowl: Packers vs. Steelers

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Published: February 3, 2011 by Experian Marketing Services

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Cheeseheads vs. Terrible Towels – What Makes Packers &...

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Published: February 2, 2011 by Experian Marketing Services

Read More Cheeseheads vs. Terrible Towels – What Makes Packers & Steelers Fans Tick?

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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