Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Landing a spot hosting the NCAA basketball tournament gig is no small feat. Which city has their heart in the tournament the most and...
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands....
Social networks are not only the largest category of websites, they also can behave as parasitic hosts, taking more traffic from all channels than...
All eyes may be on the city of Daytona this weekend for the Super Bowl of NASCAR, but we wanted to know which American...
The second most noticeable trend in online retail for 2010 was the growth of flash sales. But which segments of U.S. consumers are most...
Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know...
While we can’t predict who will win Sunday’s match-up, we can provide insight into the differences between visitors to the official websites for the...
Two storied franchises will collide in this year’s Super Bowl, the Green Bay Packers and the Pittsburgh Steelers. Sports fans from both markets are...
An enlightening glimpse into the lifestyles of Packers and Steelers’ supporters living in Green Bay and Pittsburgh, and surrounding communities, creates exciting targeting opportunities...