Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
The economy is up – the economy is down, which one is it? Indicators on consumers’ expectations and spending confirm our economic uncertainty as...
Americans are still spending more time on Twitter.com than ever before. According to Experian Simmons estimates, Americans spent an estimated 2 hours and 12...
Marketers sometimes forget that analytical models have a shelf life. Generally, marketing teams build and deploy models as needs arise. But as internal and...
Implementing a differential marketing strategy is ideal in settings where there is a relatively large assortment of product categories with regular and frequent transaction...
Verizon iPhone rumors are about as old as the iPhone itself, but those rumors have finally been put to rest to the delight of...
Fraud prevention has been has been an industry concern for awhile now. Typically, internet retailers have put certain software in place to reduce fraud....
As we ring in the New Year this week, Americans will be tossing back a few adult beverages in celebration. While alcohol consumption certainly...
Over the past three years, credit card owners have been increasingly likely to pay their credit card balance in full each month. On average...
Recent data from Experian Simmons shows that holiday shopping procrastination tends to result in the purchase of last-minute gift...