Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Billed as the largest online shopping day of the year, this year's Cyber Monday did not disappoint — the number of US-based visits to...
Cyber Monday is an American term that people have tried to import to the UK, but its British definition remains vague. In the US...
As of October 18, 2010, 6.5% of U.S. adults have changed jobs for something better in the previous year. That's a relative decline of...
As December approaches with alarming rapidity the start of the party season will be swinging into action quicker than you can say “Secret Santa”....
It is to be expected that most diets go out the window around the holiday season. But there comes a point when many of...
Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night's episode of "The Bachelorette" with...
One-in-five 18 to 24 year-olds (21%) today spend more time playing video games than watching TV, a relative increase of 48% in the past......
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV...
In 2008, the surge of U.S. holiday shoppers visiting shopping malls began on November 17th. But in 2009, Simmons DataStream shows the uptick starting...