Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
This year, it appears that the seasonal increase in online purchasing began almost three months ago, the week of August 9, 2010. This suggests...
Americans are breaking out of their comfort zone by lowering their service expectations and even exploring new stores that lure them in with coupons....
There is a dramatic positive shift in the number of iPhone users in the U.S. who are interested in using their phone for in-store...
Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive...
BP’s most avid consumers have reverted back to their usage levels in just two months after the well was capped. Also, it turns out...
Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it...
Since November of 2009, young adults have also been increasingly identifying as “conservative” when it comes to their political ideology. As of August 9,...
Interestingly, employed Americans now seem to be more jittery about the future of the U.S. economy than the unemployed. Simmons DataStream reveals that on...