Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Understanding the relationship between individuals who live under the same roof can provide tremendous insight into their behaviors, attitudes, lifestyles and media preferences that...
American consumers have gone through many a tribulation in the past two and a half years. Hopes were pinned on an economic recovery that...
Health and diet marketers take note: Experian Simmons DataStream reports the percentage of American women age 25 to 54 dieting during a typical week...
With the current state of the economy and world affairs, it’s easy to understand that many people would have trouble sleeping these days. Interestingly...
For British Petroleum (BP), 2010 has been marked by the unfortunate developments resulting after the Deepwater Horizon oil rig explosion in the Gulf of...
Retailers are in the thick of the back-to-school season and trying to make the best of a stubbornly sluggish economy. As such, Experian Simmons...
News of Americans’ declining faith in the economic recovery has been widespread in the recent weeks, with unemployment concerns and dwindling stock returns contributing...
Recovery from the Great Recession has continued to prove a challenge to marketers and understanding the various ways that consumers have been personally affected...
In the June 22, 2010 Simmons DataStream post, we illustrated a consumer trend indicating that Americans are increasingly paying off credit card debt in...