Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
In a typical week, 10% of all U.S. adults watch streaming content online such as videos, TV programs and movies. This percentage has doubled...
During the previous two years, ownership of stocks and bonds among American adults has seen its share of ups and downs. In 2008 and...
The overarching trend in personal federal income tax filing for the past two years has been a slight decline in the US tax payers’...
The highly anticipated Apple® iPadTM finally hit the market and early adopters lined up for hours outside of Apple’s iconic stores in hopes of...
Gone seem to be the days when the TV set was the main point of attraction in home entertainment. Today’s average home has quite...
Online streaming video and downloading technology enables instant gratification, which is something that U.S. consumers seem to relish to the fullest. For the past...
We're now able to provide a new search metric that sums the volume for all variations on a root term. Here's a table for...
As recently reported on the blog of our sister company Experian Hitwise, Facebook surpassed Google in the U.S. to become the most visited website...
Before the beginning of the “Great Recession” in October 2008, Hispanic Americans were more confident than non-Hispanic consumers that they would be better off...