Bill Tancer, general manager of global research for Experian Marketing Services, joined CNBC’s “Squawk on the Street” the day after Christmas to share insights and data regarding the rise of online shopping this holiday season.
View the segment below to learn more about the importance of multi-channel marketing, and how we’re helping marketers connect with their customers in this dynamic and complex multi-channel environment.
Bill also shares details and data on the most visited retail Websites, as well as the most popular products this holiday season in comparison to years past.