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Customer obsession starts with me, the customer

Published: September 25, 2012 by Experian Marketing Services

DanaHi Marketing Forward blog readers. I’m Dana. I’m excited to share my experiences with my favorite – and not so favorite – brands. I don’t ask much, I just want brands to treat me right. Like Caribbean Cruises: I was hesitant to go on a cruise, but I did my homework – checked their site, Facebook, read reviews and talked to friends – and it was clear they were top notch. The whole booking process was easy and they made me feel like a rock star on my private yacht. I just got back and they emailed asking if I’d give them feedback. Of course I gave them a glowing review – I’m still glowing myself.

It’s hard to be back in reality, but it’s nice to come home to fall. I love fall: pumpkin lattes, football, boots – mostly the boots. I got some great ones from ShoeSparkle. I’d never bought from them before, but I did a quick search and saw they had free shipping and returns – obsessed! I signed up for their email loyalty program and snagged some great riding boots.

I also got a new dress from Evolution. I saw it while searching for cruise-wear. It is perfect for transitioning to fall, just not quite right for a cruise. I put it in my cart, but got a text from my boss about my presentation and had to jump on a call. Anyway, I’m so glad I saw Evolution’s ad for it later because I’ve gotten so many compliments and it looks great with my boots!

I don’t know how they do it, but these brands are ah-mazing!

XOXO,
Dana

Editor’s note: We know how they do it! Get a glimpse of Dana’s workspace. Click image for a better view.

Dana's workspace - click to view larger image

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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