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Dramatic shifts in American life leads to new consumer segmentation trends

Published: April 10, 2012 by Experian Marketing Services

The 2012 Digital Marketer report is now available! We have found four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.

One of the trends we’ve seen is that the Baby Boomer population has had to adapt to accommodate boomerang children.

Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer segment.


To learn about the other demographic shifts and sociological trends we’ve found, as well as the unique market segments they’ve formulated, download The 2012 Digital Marketer report and register for our free webinar Thursday, April 19th at 1pm EST.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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