Americans are increasingly open about their sexual orientation and acceptance of the lesbian, gay, bisexual and transgender (LGBT) community continues to grow. As such, it is more important than ever for marketers to understand the influential and growing population of LGBT consumers. In recent research, Experian Marketing Services found that since 2007, the number of American adults who identify as LGBT has risen by 30 percent. Before marketers launch LGBT-targeted or LGBT-inclusive campaigns, they need to gather solid data on the audience rather than rely on outdated stereotypes and unreliable myths.
Watch this short video for key insights about this sought-after audience and tips to enable marketers to create engaging campaigns that will resonate with LGBT consumers. To learn more read the Marketing Out Loud: What marketers need to know about LGBT consumers report.