Lexer & Experian announce partnership to enrich and target 300M consumers

Lexer, the leading customer data platform for Retail and Consumer Brands have extended their 2.5 year partnership with Experian to now include ConsumerView^SM.

In an industry first, Lexer’s clients now have access to Experian ConsumerView within the Lexer CDP (customer data platform) to enrich their customer data and improve marketing and customer service.

This powerful data source of 300M consumers and 126M households includes household income, gender, education level, occupation, relationship status, decision making, Mosaic^® segments and more.

Using Lexer’s CDP, their clients can easily segment, analyze target customers and prospects with personalized communications  across mobile, online, social, email, direct mail & TV.

This powerful new enrichment gives brands a comprehensive picture of each customer.

“We are making Experian data accessible to brands of all sizes to gain rich customer insight and grow lifetime value through improved marketing and customer service. ” David Chinn, President – Lexer US

With Lexer and Experian clients can:

1. Gain actionable insight through enriching your customer records with the best source of demographic, financial and lifestyle data.
2. Use the latest in AI to find and profile the best prospects from Experian’s 230M prospect records.
3. Target customers and prospects with personalized messages at the click of button through 85 publishers.
4. Enable customer care teams to deliver personalized customer care by presenting the enriched customer profile in every service interaction.

Contact Lexer at hello@lexer.io or Experian at (877) 902- 4849 and/or experianmarketingsolutions@experian.com.

ABOUT LEXER

SOFTWARE FOR DATA ⚡ROCKSTARS

Lexer offers a full stack of software for marketing and customer customer service teams to effortlessly understand, target, serve customers.

Lexer’s market leading technology provides an easy to use interface to gain rich insight from customer data and quickly deliver personalized marketing and service at scale.

Founded in 2010, Lexer have been helping clients like Qantas, Disney, Billabong and Rip Curl put their data to work to genuinely understand and engage their customers. With offices in Sydney, Melbourne, Los Angeles or New York, Lexer are ready to help you. Get in touch for more information.