Latest Posts

Experian’s Graph unlocks a suite of next-generation data-driven advertising solutions

We are excited to share that Experian launched a suite of next-generation solutions that will help marketers navigate cookie deprecation.

June 13, 2024 by Budi Tanzi
Introducing Experian Third-Party Onboarding

We're excited to introduce Experian Third-Party Onboarding which streamlines the monetization of third-party data provider's audiences.

June 11, 2024 by Scott Kozub
Retail media strategy: The three stages of retail media success

Learn three crucial stages to optimize your retail media strategy to excel in the fastest-growing media channel.

June 4, 2024 by Anne Passon
Five themes to watch for at Cannes Lions 2024

From cookie deprecation to connected TV, explore the five themes we expect everyone to be talking about at Cannes Lions 2024.

2024 back-to-school marketing trends

In this blog post, we cover the top three trends we expect to see in the 2024 back-to-school marketing season.

Unconventional wisdom: How to use financial audiences for non-financial campaigns

Learn how you can use Experian and FMCG Direct, a Deluxe company's financial audiences for non-financial campaigns.

Advertising in sports: Reach the right audience with these segments

Discover how to reach your target audience in sports advertising by activating Experian syndicated audiences.

Connected TV political advertising in 2024

Connected TV (CTV) is transforming political ads for the 2024 elections and offers new engagement opportunities.

10 political personas to use in political digital marketing campaigns

Learn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.

April 23, 2024 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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