Latest Posts

2024 back-to-school marketing trends

In this blog post, we cover the top three trends we expect to see in the 2024 back-to-school marketing season.

Unconventional wisdom: How to use financial audiences for non-financial campaigns

Learn how you can use Experian and FMCG Direct, a Deluxe company's financial audiences for non-financial campaigns.

Advertising in sports: Reach the right audience with these segments

Discover how to reach your target audience in sports advertising by activating Experian syndicated audiences.

Connected TV political advertising in 2024

Connected TV (CTV) is transforming political ads for the 2024 elections and offers new engagement opportunities.

10 political personas to use in political digital marketing campaigns

Learn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.

April 23, 2024 by Experian Marketing Services
Top 10 audiences for Q2

We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.

April 9, 2024 by Experian Marketing Services
Six alternatives to third-party cookies

In this blog post, we cover six alternatives to third-party cookies that emphasize genuine connections and customer insight.

Unlock omnichannel advertising performance through Experian’s 2,400+ syndicated audiences within the Flashtalking platform

Experian and Flashtalking by Mediaocean's new partnership makes Experian's 2,400+ syndicated audiences available within the Flashtalking platform.

March 28, 2024 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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