All posts by Lucy Simmonds
Case study: How Swiss Sense developed a data-driven international growth strategy using Experian’s Mosaic® data
FeaturedLearn how Swiss Sense used Experian's Mosaic® data to drive targeted marketing and personalized experiences for international growth.
Four advertising trends from CES 2025 - from AI and connected TV (CTV) to privacy-first and sustainable advertising solutions.
Discover data-driven strategies to win big with football audiences this postseason, such as sports enthusiasts, college fans, 21+ viewers, and more, using Experian’s 2,400+ syndicated audiences across top advertising platforms.
Experian unveils new data marketplace: Revolutionizing addressability across display, mobile, and CTV
FeaturedIntroducing the Experian marketplace. Discover a new addition to our portfolio of data-driven activation solutions.
New OpenRTB specs ensure identity resolution can be done transparently with trusted partners
FeaturedDiscover how the latest OpenRTB 2.6 specs bring transparency to ID bridging, ensuring trust and effective identity resolution for a sustainable programmatic future.
Start planning your 2025 campaigns with our syndicated audiences to tailor your messaging for New Year’s resolution audiences.
With insights from Paramount, discover how authenticated audiences and universal IDs transform CTV advertising with precise targeting and cross-device tracking.
Transition your audience targeting with ease using the Oracle-to-Experian audience mapping guide
FeaturedWe’ve mapped Oracle audiences to Experian audiences, helping you to switch your audience targeting with no impact to campaign performance.
Experian is excited to introduce our top 10 audiences for you to activate in Q4, as well as our new and seasonal audiences.