Latest Posts

Five considerations for the future of innovation in data and identity

We spoke with experts from Audigent, Choreograph, Goodway Group, MiQ, Snowflake about the future of data and identity.

Published: November 21, 2024 by Experian Marketing Services
Five steps retail media networks should consider when choosing a data partner

Retail media networks are strong monetization drivers for retailers. Here are five steps for RMNs to consider when choosing the right partner.

Published: November 19, 2024 by Steve Zimmerman, Director of Custom Analytics
Navigating the multi-ID landscape

The rise of the multi-ID landscape presents both challenges and opportunities. We stand as the trusted partner to navigate this complexity.

Published: November 14, 2024 by Budi Tanzi
Hedged gardens: The future of advertising

The "hedged garden" is gaining traction in AdTech as a promising new approach. Let's explore its details and potential impact.

Published: November 12, 2024 by Experian Marketing Services
Adapting to life without Oracle

Oracle’s exit is driving a shift in advertising, paving the way for collaboration, interoperability, and connectivity.

Published: November 7, 2024 by Scott Kozub
Your guide to targeting New Year’s resolution audiences in 2025

Start planning your 2025 campaigns with our syndicated audiences to tailor your messaging for New Year’s resolution audiences.

Published: October 31, 2024 by Lucy Simmonds
Five considerations for the future of addressability and personalization

We interviewed experts from Audigent, Basis Technologies, CvE, ID5, MiQ and others on the future of addressability and personalization.

Published: October 24, 2024 by Experian Marketing Services
The essential role of authenticated audiences in CTV advertising

With insights from Paramount, discover how authenticated audiences and universal IDs transform CTV advertising with precise targeting and cross-device tracking.

Published: October 21, 2024 by Budi Tanzi
Top five retail marketing challenges in 2024

Discover the top retail marketing challenges for 2024 and explore strategies to overcome them. Read more here.

Published: October 15, 2024 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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