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We spoke with experts from Audigent, Choreograph, Goodway Group, MiQ, Snowflake about the future of data and identity.
Retail media networks are strong monetization drivers for retailers. Here are five steps for RMNs to consider when choosing the right partner.
The rise of the multi-ID landscape presents both challenges and opportunities. We stand as the trusted partner to navigate this complexity.
The "hedged garden" is gaining traction in AdTech as a promising new approach. Let's explore its details and potential impact.
Oracle’s exit is driving a shift in advertising, paving the way for collaboration, interoperability, and connectivity.
Start planning your 2025 campaigns with our syndicated audiences to tailor your messaging for New Year’s resolution audiences.
We interviewed experts from Audigent, Basis Technologies, CvE, ID5, MiQ and others on the future of addressability and personalization.
With insights from Paramount, discover how authenticated audiences and universal IDs transform CTV advertising with precise targeting and cross-device tracking.
Discover the top retail marketing challenges for 2024 and explore strategies to overcome them. Read more here.