Latest Posts

2024 holiday shopping trends: How each generation will spend

The holiday season is almost here. Our recent survey of 1,000 U.S. consumers reveals 2024 holiday shopping trends for each generation.

Published: October 9, 2024 by Hayley.Schneider@experian.com
Introducing Experian’s Offline Graph

Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license.

Published: October 8, 2024 by Experian Marketing Services
Introducing Experian’s Contextually-Indexed Audiences

Experian's Contextually-Indexed Audiences: Combining the precision of deterministic targeting with the flexibility of contextual targeting.

Published: October 3, 2024 by Experian Marketing Services
Transition your audience targeting with ease using the Oracle-to-Experian audience mapping guide

We’ve mapped Oracle audiences to Experian audiences, helping you to switch your audience targeting with no impact to campaign performance.

Published: September 30, 2024 by Lucy Simmonds
Introducing the top 10 audiences you should be targeting in Q4

Experian is excited to introduce our top 10 audiences for you to activate in Q4, as well as our new and seasonal audiences.

Published: September 24, 2024 by Lucy Simmonds
Announcing Experian’s Digital Graph and Marketing Attributes joint solution

Announcing Experian's latest joint solution: Digital Graph and Marketing Attributes. A better way to identify and reach consumers.

Published: September 23, 2024 by Experian Marketing Services
Experian and Snowflake: Creating more connectivity in programmatic advertising

Experian and Snowflake announce Experian's identity graph into Snowflake’s Data Cleanroom, adding data privacy, accuracy, and efficiency to programmatic advertising.

Published: September 18, 2024 by Experian Marketing Services
Experts discuss five key considerations for integrating linear and connected TV in 2024

Experts from Comcast Advertising, Disney, Fox, Samsung Ads, Snowflake, and others share their tips on how to balance linear and CTV in 2024.

Published: September 17, 2024 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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