Watch Bill Tancer’s interview on Fox Business News’ “Markets Now” segment about Black Friday sales. Tancer is the GM of Global Research here at Experian Marketing Services.
Key take-aways:
- Many retailers are opening earlier this year compared to previous years for Black Friday shopping to capture early consumer spending dollars – with many retailers starting sales on Thursday, Thanksgiving day
- Retailers have been offering better online deals for Black Friday
- We are seeing a lot of consumer optimism this holiday season, according to Experian Marketing Services Consumer Expectation Index (CEI)