Tag: Advertising
The percent of U.S. adults who are likely to buy products from companies that sponsor sports teams and sports events increased among the NBC...
In 2008, during the three weeks preceding the Super Bowl there was a 16% average increase in the percentage of Super Bowl fans who...
African Americans represent 11% of the U.S. adult population and, as a group, constitute the nation’s largest racial minority market. African Americans are also...
On January 11, Mark Zandi, chief economist and co-founder of Moody’s Economy.com said at the National Retail Federation’s Annual Convention and Expo in New...
The Sprite Slam Dunk Competition showcases some of the NBA’s best players, as they compete for the title of best dunker during the NBA...
With the 2010 Consumer Electronics Show wrapped up and Macworld 2010 just a few weeks away, Experian Simmons is examining American consumers’ use of...
Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out...
Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say...
New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the...