The NCAA Men’s basketball tournament moved into full swing the week of March 15 as 65 teams competed for the title with fans across...
Employers have long suspected that the NCAA® men’s basketball tournament was the cause of lost productivity – not to mention bandwidth – as workers...
In 2008, during the three weeks preceding the Super Bowl there was a 16% average increase in the percentage of Super Bowl fans who...
Now that the NFL regular season has come to a close, all focus is on figuring out which two teams will battle it out...
New Year’s is a time for inner-reflection and self evaluation. And many of us, not happy with what we see, resolve to make important...
Two-thirds of U.S. Households Use Coupons Two-thirds of American households (67%) use coupons. And while the vast majority of households using coupons (87%) say...
New Segmentation Solution: Food Lifestyle Experian Simmons is providing its clients with a new and complimentary segmentation solution: Food Lifestyle. This segmentation divides the...
We all knew heading into the holiday season that consumers were going to be highly sensitive to price due to the economic conditions, paving...