In last week’s webinar I went over some of the results of the Digital Marketer survey to discuss what marketers could learn from the findings. Most importantly we found that the biggest challenges to cross-channel marketing are also the biggest opportunities for unlocking cross-channel marketing potential. The data shows that data linkage, organizational silos and the inability to link different technologies are major issues to successful cross-channel marketing and creating a single customer view. Both of these are necessary for a customer-centric approach to marketing programs – what we think will be the key to success this year and beyond.
Take a look through the slides below and watch the webcast, Unlock your cross-channel marketing potential, for more insights. Also, don’t miss the 2015 Digital Marketer Report. It’s packed with even more from the survey, plus other trends, benchmarks and case studies from Experian Marketing Services’ experts.