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Video: Target American voters by their favorite TV shows

Published: May 8, 2012 by Experian Marketing Services

An Experian Simmons analysis of nearly 1,000 television programs reveals which shows have the highest concentrations of viewers from the left, right and middle of the political spectrum. These trends can help advertisers, media owners, agencies and politicians target, reach and persuade American voters this election season. Watch the video below to see who is more likely to watch NBC’s The Bachelor, or Showtime’s Nurse Jackie.

Download The 2012 Digital Marketer report for more on the behaviors and habits of American voters.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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