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Who Streams March Madness Online? A Pocket Guide

Published: March 19, 2012 by Experian Marketing Services

With the NCAA Men’s basketball tournament now in a full court press, March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or IT department. But what’s a die-hard fan to do? For help spotting a March Madness online streamer at work, on the street or on a date, we’ve created these handy guides:

How to indentify your colleagues streaming the Big Dance at work:

March Madness streamers are a high tech group. Here are other digital activities that they in engage in when they’re not streaming the game:

Your date may be an online streamer if…

Personal profile of the typical March Madness online streamer

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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