You could feel the energy in the room as World Cup champions Carli Lloyd, Megan Rapinoe and coach Jill Ellis walked onstage. The crowd of almost 1000 marketers gave the champions a standing ovation as they entered, and that sense of excitement was maintained as the women discussed perseverance, teamwork, leadership and the future of soccer as a brand. Watch the full interview, hosted by President of Experian Marketing Services, Matt Seeley, below:
Memorable quotes from the World Cup champions:
“The most important thing to realize is that your brand is solely dependent on your performance. It’s all about what you do on the field.” –Megan Rapinoe on her personal brand
“If they’re not talking about you, you’re obviously not doing something right.” –Carli Lloyd on dealing with criticism on social media
