Reuth has more than 14 years of credit risk management experience in the financial industry supporting a wide variety of businesses including bankcards, auto, mortgage & home lending, retailer and commercial leasing. Her experience includes scorecard and strategy development along with system implementation, scorecard validation and reporting. She also has experience leading complex and high impact projects such as designing data procurement and data management processes and optimizing portfolio management performance using a variety of statistical techniques. Prior to embarking on a career in credit risk management, Reuth spent 10 years working in the direct marketing industry providing modeling and statistical analysis support as well as managing direct mail campaigns including prospect scoring and selection and the evaluation of customer expansion opportunities. Today, Reuth shares her wealth of experience and knowledge with Experian clients leading complex and innovative projects catered to supporting clients’ needs and objectives in effectively managing risk and making strategic marketing decisions.

-- Reuth Kienow