All posts by Reuth Kienow
Your model is only as good as your data, right? Actually, there are many considerations in developing a sound model, one of which is...
As I mentioned in my previous blog, model validation is an essential step in evaluating a recently developed predictive model’s performance before finalizing and...
An introduction to the different types of validation samples Model validation is an essential step in evaluating and verifying a model’s performance during development...
In my first blog post on the topic of customer segmentation, I shared with readers that segmentation is the process of dividing customers or...
Marketers are keenly aware of how important it is to “Know thy customer.” Yet customer knowledge isn’t restricted to the marketing-savvy. It’s also essential...
You’ve been tasked with developing a new model or enhancing an existing one, but the available data doesn’t include performance across the entire population...
You just finished redeveloping an existing scorecard, and now it’s time to replace the old with the new. If not properly planned, switching from...
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