All posts by Brad Danaher, Director of TV Solutions
As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...
Earlier this month, I had the pleasure of participating in a discussion on the future of data marketing in the TV business with TiVo’s...
The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...
Have you ever watched television and saw a commercial that was completely irrelevant to you? Perhaps you have college-aged children, but recently saw an...
It’s no secret that TV advertising needs to evolve and get smarter. Viewers no longer consume TV like they did in the past. The...
Just as people are changing the way they consume TV, brands and agencies are similarly changing the way they advertise through the same medium....
Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact...