There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...
With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...
Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...
During June’s CRMC 2019 event in Chicago, I had a chance to sit down with Dan Thorpe, analytics leader at Chico’s FAS to discuss...
Consumers have a plethora of opportunities and choices available at their fingertips when shopping online. Retailers have made it easier to make spontaneous purchases...