Identify the right customers
Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...
The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...
This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...
The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top...
Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...
When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...
With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...
At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...
In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...