Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience...
Customer loyalty, revenue and ROI are just some costs of unlinked customer identities....
While an increasing number of data quality solutions are being implemented, not all are calculating the return on...
Trends marketers need to know and consider when building marketing...
Marketers see major opportunity for a whole new level of consumer engagement and more marketing-influenced revenue sources via...
The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable...
As personalization becomes more popular, it is important for marketers to ensure that they have a foundation of accurate and accessible data to support...
Email is a critical marketing communication channel, but organizations need to be vigilant about their sender reputation to ensure messages are delivered to consumers.......
Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable......