Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Motivations for maintaining accurate and usable data vary based on business size. Learn how small businesses and enterprise organizations differ and the ways for...
Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must...
Better leverage data to improve marketing personalization and a better customer experience....
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....
First published on Marketing Forward Asia Pacific. This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is...
Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....
Check on the health of your data quality in a new Experian Data Quality BETA program...
Marketing in a digital world requires that we strive to improve the customer experience and deliver a quality interaction every time, rather than just...
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...