Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how...
Consolidate your database to improve marketing results and better understand your customers....
A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind....
With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices....
Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each...
Use data to understand your customer, empowering higher conversion rates and maximizing revenue on holidays like Valentine’s D...
To truly be customer-centric, marketers need to make data the foundation to better understanding consumers....
Many marketers believe that programmatic media-buying platforms will optimize their ad campaigns but, in reality, nothing could be further from the...
Siloes are everywhere, but marketers need to break them down to succeed in 2014....