Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations...
To improve consumer interaction, marketers need to take actions to improve data...
Organizations should work to improve data quality to increase customer satisfaction, especially in the call center environment....
Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider....
Online testing is crucial to marketers, but they need to remember the user experience above all else....
Today’s marketers use data-driven technology and analytics, and the resulting new data insights have led to a couple of revolutionary developments in the marketing...
We sat down with Rick Erwin, president of Targeting at Experian Marketing Services and a board member of the Direct Marketing Association (DMA), to...
As marketers work to become more data-driven, they need to focus on creating meaningful...
As retailers gear up for the holidays, they need to keep data quality in mind....