Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
As marketers look to better understand consumers, they need to keep data quality in mind....
With the U.S. Open in town, we're looking at the attitudes of tennis fans, online trends and sponsorship opportunities for...
Rick Erwin, a direct marketing industry veteran and DMA board member, challenges the data industry at large to adopt strict guidelines and business principles...
Marketers should look for ways to clean data to ensure accurate analytics and intelligence. Here are 4 steps marketers can take to clean data...
Data-driven marketing is becoming more popular as the big data revolution continues to take...
Marketers need to continuously adapt our attribution strategy to reflect the growth of multiple channels in a customer's path to purchase....
Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler...
With mobile platforms expanding in banking, institutions need to consider data quality in this channel....
The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight....