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The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.

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Why Your Customers Aren’t Getting Your Emails

Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and...

Published: June 26, 2013 by Experian Marketing Services

Read More Why Your Customers Aren’t Getting Your Emails

Admitting you have a data quality problem is the first...

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Published: June 3, 2013 by Experian Marketing Services

Read More Admitting you have a data quality problem is the first step

Five quick tips for cleaner customer data and improved...

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Published: May 28, 2013 by Experian Marketing Services

Read More Five quick tips for cleaner customer data and improved marketing campaigns

Health information exchanges prompt data quality effor...

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Published: May 16, 2013 by Experian Marketing Services

Read More Health information exchanges prompt data quality efforts

Does business intelligence work for you?

Learn more about the author, Erin...

Published: May 8, 2013 by Erin Haselkorn

Read More Does business intelligence work for you?

Using the Shazam mobile app to engage television audie...

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Published: April 22, 2013 by Experian Marketing Services

Read More Using the Shazam mobile app to engage television audiences

Five data mapping strategies that optimize marketing...

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Published: April 9, 2013 by Experian Marketing Services

Read More Five data mapping strategies that optimize marketing

Addressable TV: a targetable and measurable direct mar...

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Published: March 12, 2013 by Experian Marketing Services

Read More Addressable TV: a targetable and measurable direct marketing channel

Four steps to starting successful online display ad ca...

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Published: February 20, 2013 by Chris Beirne

Read More Four steps to starting successful online display ad campaigns

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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