Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Savvy marketers know that email is one of the most important and cost-effective communication channels in their toolkit. But as customer databases grow and...
Marketers should improve data collection strategies and data cleansing methodologies to enable more relevant campaign messaging and timely...
Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with...
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated...
Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral...
Addressable television offers an additional and effective touchpoint for marketers looking to connect with key targets....
What marketers need in order to lay the groundwork for success in their online advertising...