Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
The busy season is upon us! With more people shopping online for the holidays than ever before, it's time for e-commerce retailers to start...
Managing contact data quality is challenging. There are many different users who can access CRM systems and many different mediums through which information is...
The increasing amount and integration of personal data enables both fiendishly clever personalization and ghoulishly undesirable loss of privacy. Personalization is the behavior of...
A great brand will provide consumers with a customized experience across all channels. This requires a basis of integrated data that provides a complete...
The key to building multi-channel, multi-dimensional views of the customer is being fluent enough with the data structures of those channels to understand what...
Back in June I wrote a blog highlighting our research showing that each new Facebook fan generates on average 20 additional visits to a...
Expanding global marketing requires an intelligence platform for insight and analysis. Often the global customer is not fully understood and often the largest region...
Response Attribution gives a clear picture on how your hard earned marketing dollars are truly performing. Building sophisticated models and looking at all of...
Experian QAS is constantly looking for ways to reach new prospects with relevant content and to offer our customers access to information that will...