Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
Experian Simmons found more than 33.3 million U.S. consumers engage in shopping-related activities on their mobile phones. The “2011 Mobile Consumer Report”, found 2.3...
The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...
Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...
Based on our analysis of Experian Simmons consumer data, there is a strong positive correlation between our age and our loyalty to specific brands....
American businesses lose six hundred billion dollars annually as a result of poor data quality. We must all realize there is no such thing...
Over the past two and a half years, there has been an 11% decrease in the percent of U.S. consumers who think that it...
News of Americans’ declining faith in the economic recovery has been widespread in the recent weeks, with unemployment concerns and dwindling stock returns contributing...
The vast majority of Facebook visitors—like most Internet users—say they like websites that take special care to protect their privacy. Yet as the popularity...