Manage your data
The latest trends in data management, including collection, cleanliness, security, linkage and accessibility.
On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data...
With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM...
Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom...
Join us for a Data Privacy Day chat January 28, 6PM ET. Join us for the discussion or follow the conversation using hashtag #DPDchat.......
The Internet of Things is the driving future of consumer electronics and many other product categories, but who are the people behind the Internet...
Learn how businesses can leverage online reviews to their advantage, especially during the critical holiday season....
Bill Tancer, general manager of global research for Experian Marketing Services, appeared on CNN Live Thanksgiving day, to answer the question, “Is Black Friday...
Bill Tancer's take on what’s motivating holiday shopping behaviors this s...
If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program...