Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Online impressions have been bought and measured, but in reality, an impression only meant that an ad was served, not viewed. Enter the viewable......
Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own...
Geotargeting gives us the opportunity to engage with customers in the physical world at their moment of truth. To do that, marketers first must...
Better leverage data to improve marketing personalization and a better customer experience....
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....
Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These marketers can experiment with confidence and design...
First published on Marketing Forward Asia Pacific. This week is Privacy Awareness Week (#PAW2014). I think about Privacy all the time, so it is...
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online...
Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....