Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience...
Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations...
To improve consumer interaction, marketers need to take actions to improve data...
Hispanic consumers this holiday can mean the difference between a good season and a great...
Organizations should work to improve data quality to increase customer satisfaction, especially in the call center environment....
Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider....
Online testing is crucial to marketers, but they need to remember the user experience above all else....
Moms with kids between 0 and 5 years old are highly active on social media and make up a lucrative market for marketers to......
Over the last few years, mobile marketing has become a key media and channel for brands during the holidays. Here are some insights into...