Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Today, when I read the Ad Week piece on Elle magazine’s use of Emmy award-winning actress and full-figured woman Melissa McCarthy on the cover...
A holiday marketing infographic: discover the key channels and tactics marketers plan to use to better interact with customers this holiday...
Today’s marketers use data-driven technology and analytics, and the resulting new data insights have led to a couple of revolutionary developments in the marketing...
Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need...
We sat down with Rick Erwin, president of Targeting at Experian Marketing Services and a board member of the Direct Marketing Association (DMA), to...
Despite the long anticipation and demand for a cheaper iPhone, the iPhone 5c failed to generate the level of search activity seen for the...
Building smarter acquisition strategies requires rich consumer insight in order to deliver the best offer and the positive experience they...
As marketers work to become more data-driven, they need to focus on creating meaningful...
As retailers gear up for the holidays, they need to keep data quality in mind....