Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
See the compelling stats we captured from our holiday marketing study about marketers' plans for integrating holiday campaigns across...
As the Back to School season ends, Tancer sees two key trends that marketers and retailers can expect to continue throughout the 2013 holiday......
With the U.S. Open in town, we're looking at the attitudes of tennis fans, online trends and sponsorship opportunities for...
Marketers should look for ways to clean data to ensure accurate analytics and intelligence. Here are 4 steps marketers can take to clean data...
Marketers should ensure that they maintain an accurate email database in order to reach subscribers....
Data-driven marketing is becoming more popular as the big data revolution continues to take...
Marketers need to continuously adapt our attribution strategy to reflect the growth of multiple channels in a customer's path to purchase....
Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler...
With mobile platforms expanding in banking, institutions need to consider data quality in this channel....