Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms...
Americans are expected to spend $4.6 billion on graduations this year1 and with graduations of all types occurring now or just around the corner,...
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...
Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with...
Ecommerce retailers need to find creative ways to reduce shopping cart abandonment and increase revenue....
New health information exchanges are prompting data quality efforts, as state and local healthcare agencies look to electronically share patient...
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among L...
Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among L...