Marketing across channels
The latest benchmarks and trends for executing effective, data-driven, cross-channel marketing strategies.
The second most noticeable trend in online retail for 2010 was the growth of flash sales. But which segments of U.S. consumers are most...
Is online group buying a fad or a significant change in the way we buy online? Here are three things that you should know...
Searches for Super Bowl are down, but interest in the big game is up. Social Network Facebook is catching with search engines as a...
The economy is up – the economy is down, which one is it? Indicators on consumers’ expectations and spending confirm our economic uncertainty as...
Traditional university recruiting tactics are just not cutting it. The real challenge is to provide relevant content while encouraging prospective students to submit their...
Two years ago, I moved into an apartment building in the Boston area. I filed my change of address with the post office and...
Billed as the largest online shopping day of the year, this year's Cyber Monday did not disappoint — the number of US-based visits to...
Well, you can say you heard it here first: Cyber Monday is barely a few hours into full swing and yet we’re already seeing...
Which TV shows bring both registered Republicans and Democrats together? It turns out that you can discuss last night's episode of "The Bachelorette" with...