Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Better leverage data to improve marketing personalization and a better customer experience....
To help make sense of the landscape, AdTruth breaks down the various identification methods, the environments in which they work and the how they...
Highlights from the 2014 Hispanic Market Overview presented by López Negrete Communications focused on Hispanic consumers’ adoption and use of smartphones....
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online...
Many marketers are looking to leverage third party data, but are they modeling it at the right time for the desired action....
Device recognition will be yet another technology challenge for marketers but has the potential to overcome many key tracking, measurement and privacy issues with...
Better marketing practices and technology will help to mitigate the impact of traffic fraud but only a collective effort from the digital media industry...
Having insight into how consumers behave, especially how they use different channels to discover, purchase and get service, plays a big role in how...
There are seven distinct types of smartphone users ranging from those who rarely put their device down to those who barely pick it up.......