Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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The ever-evolving job description of the CMO

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Published: February 4, 2014 by Experian Marketing Services

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Convergence with the customer in mind [Video]

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Published: January 20, 2014 by Michael Delgado

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Untangling the social web: Targeting social media pers...

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Published: January 20, 2014 by Experian Marketing Services

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Breaking the barriers in your organization

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Published: January 14, 2014 by Erin Callahan

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Canadian Anti-Spam Law update

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Published: January 8, 2014 by Alex Krylov

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Price matters, but behind other factors in Deal Seeker...

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Published: December 17, 2013 by Michael Delgado

Read More Price matters, but behind other factors in Deal Seeker analysis [VIDEO]

The evolution of the customer lifecycle

How...

Published: December 17, 2013 by Erin Haselkorn

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Holiday hot sheet – Get to know Hispanic consumers...

The...

Published: December 3, 2013 by Experian Marketing Services

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The building blocks of customer satisfaction

1. Companies need to validate and standardize all data they collect at its origin, by checking it at the point of capture. This is...

Published: November 26, 2013 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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