Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on...
Watch this encore video chat of the "Convergence with the customer in mind" panel discussion from the National Retail Federation Big Show earlier this......
Social media usage differs among consumers. To look deeper into this idea, Experian Marketing Services examines the social behavior of six unique audience...
Siloes are everywhere, but marketers need to break them down to succeed in 2014....
Industry Canada releases its final regulations under Canada’s Anti-Spam Law, simultaneously announcing that CASL will come into force on July 1, 2014. Final regulations...
Watch our video chat with John Fetto as he shares insights from the Deal Seekers...
To improve consumer interaction, marketers need to take actions to improve data...
Hispanic consumers this holiday can mean the difference between a good season and a great...
Organizations should work to improve data quality to increase customer satisfaction, especially in the call center environment....