Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Bill Tancer joins Bloomberg Radio to discuss what hot product trends mean for retailers and...
Experian QAS becomes Experian Data Quality to highlight the goal of becoming a leading global data quality provider....
As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of...
Online testing is crucial to marketers, but they need to remember the user experience above all else....
Over the last few years, mobile marketing has become a key media and channel for brands during the holidays. Here are some insights into...
Today, when I read the Ad Week piece on Elle magazine’s use of Emmy award-winning actress and full-figured woman Melissa McCarthy on the cover...
Today’s marketers use data-driven technology and analytics, and the resulting new data insights have led to a couple of revolutionary developments in the marketing...
Google’s recent change means marketers have a limited understanding of new search trends, seasonal shifts or general topics of interest, but they still need...
We sat down with Rick Erwin, president of Targeting at Experian Marketing Services and a board member of the Direct Marketing Association (DMA), to...