Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Despite the long anticipation and demand for a cheaper iPhone, the iPhone 5c failed to generate the level of search activity seen for the...
Building smarter acquisition strategies requires rich consumer insight in order to deliver the best offer and the positive experience they...
As marketers work to become more data-driven, they need to focus on creating meaningful...
As retailers gear up for the holidays, they need to keep data quality in mind....
Bill Tancer talks with Fox Business News about new holiday shopping trends. Watch the video for details on Black Friday and...
As marketers look to better understand consumers, they need to keep data quality in mind....
As the Back to School season ends, Tancer sees two key trends that marketers and retailers can expect to continue throughout the 2013 holiday......
With the U.S. Open in town, we're looking at the attitudes of tennis fans, online trends and sponsorship opportunities for...
Rick Erwin, a direct marketing industry veteran and DMA board member, challenges the data industry at large to adopt strict guidelines and business principles...