Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
Bill Tancer discusses the state of retail and the rise of online shopping on Bloomberg...
Marketers should ensure that they maintain an accurate email database in order to reach subscribers....
Data-driven marketing is becoming more popular as the big data revolution continues to take...
Experian Marketing Services analyzes the search activity surrounding the birth of the royal baby, including the websites that recieved the most traffic from the...
Marketers need to continuously adapt our attribution strategy to reflect the growth of multiple channels in a customer's path to purchase....
Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler...
With mobile platforms expanding in banking, institutions need to consider data quality in this channel....
At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it...
Search data can provide important qualitative insights to marketers, as exemplified by this Star Trek Into Darkness case...