Understand your customer
The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.
New data from Experian Marketing Services’ Simmons® ConnectSM mobile and digital panel sheds light on the way smartphone users spend time using their phone,...
Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients....
Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among L...
Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among L...
Advertisers are increasingly using Shazam to engage their target television audiences, but which programs are best for a Shazam-integrated...
Did you know that 77 percent of adults on social networking sites have shown support for a product, a service, a company, etc., by...
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on...
The mobile IM and chat app category is heating up. According to Simmons ConnectSM, 23% of adult smartphone users today access that type of......
Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral...