Understand your customer

The latest insights in customer preferences, needs and behaviors, and tips for turning that insight into actionable marketing decisions.

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Over the past few years, data quality has become more important and many reports show that trend will continue. Organizations use to focus on...

Published: January 25, 2012 by Experian Marketing Services

AFC Championship Provides Opportunity to Compare New England vs. Baltimore It’s a matchup of contrasting styles – Tom Brady and the machine-like offense of...

Published: January 17, 2012 by Experian Marketing Services

The social media space continues to evolve. Pinterest, a site launched in March 2010 that describes itself as an online pinboard to organize and...

Published: January 17, 2012 by Experian Marketing Services

Analysis of data from the 2010 census shows a significant increase in the proportion of households containing members from two or more adult generations....

Published: January 11, 2012 by Experian Marketing Services

We are asking marketers – specifically retailers – to take a look back at the Holiday selling season because there are a few steps...

Published: January 3, 2012 by Experian Marketing Services

Despite ongoing volatility in the stock market and global economies, consumers are once again paying for luxury items, even as some brands raise prices....

Published: December 15, 2011 by Experian Marketing Services

Retail establishments are seeking new ways to track their guests' movements from store to store. It was recently announced that two US malls –...

Published: December 8, 2011 by Experian Marketing Services

The U.S. Bureau of Labor Statistics recently reported that the US Unemployment rate just has dropped to 8.6%, the lowest rate since March 2009....

Published: December 8, 2011 by Experian Marketing Services

‘Tis the season for holiday packages and cards and with that in mind the U.S. Postal Service just released their tips for shipping packages...

Published: December 8, 2011 by Erin Haselkorn

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services

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