Data marketplace
Following the success of our recent launch of Third-Party Onboarding, we are excited to introduce the Experian marketplace, a new addition to our portfolio of data-driven activation solutions.
Experian’s marketplace bridges TV operators, programmers, supply partners, and demand platforms with top-tier third-party audiences across retail, CPG, health, B2B, and location intelligence. Easily activate premium audiences from leaders like Attain, Alliant, Circana, and Dun & Bradstreet – driving precise, efficient consumer reach.
“Experian has been a longstanding partner of DISH Media, and we’re excited to be an early adopter of their marketplace which leverages the foundation of their identity solutions to ensure maximum cross-channel reach as we look to expand the breadth and depth of data we use for addressable TV.”
Kemal Bokhari, Head of Data, Measurement & Analytics, DISH Media
As privacy regulations evolve and traditional identity signals shift, many activation platforms face declining addressability. This impacts their ability to effectively reach consumers, which is critical to staying competitive. Experian’s marketplace, powered by our identity graphs which include 126 million households, 250 million individuals, and 4 billion active digital IDs, enables audiences to be easily activated and maintain high addressability across display, mobile, and connected TV (CTV) channels.
Benefits of Experian’s marketplace
Enhanced addressability and match rates
All audiences delivered from our marketplace benefit from our best-in-class offline and digital identity graphs, which ensure addressability across all channels like display, mobile, and CTV. Unlike other data marketplaces, Experian ensures all identifiers associated with an audience have been active and are targetable, improving the accuracy of audience planning.
Fearless
And I don’t know how it gets better than this You take my hand and drag me head first Fearless And I don’t know why But with you I’d dance in a storm In my best dress Fearless. So baby drive slow ‘Til we run out of road in this one horse town I wanna stay right here in this passenger seat You put your eyes on me In this moment now capture it, remember it.
Speak Now
I am not the kind of girl Who should be rudely barging in on a white veil occasion But you are not the kind of boy Who should be marrying the wrong girl.
I sneak in and see your friends And her snotty little family all dressed in pastel And she is yelling at a bridesmaid Somewhere back inside a room Wearing a gown shaped like a pastry This is surely not what you thought it would be I lose myself in a daydream Where I stand and say.
Follow me for more
You may have noticed that I only ended up ranking the bottom 3. What are my top 3? Follow me for next week’s edition where I’ll share my top 3 Taylor eras!
