Tag: Marketing technology

Is addressable TV's juice worth the squeeze? This question sits atop many marketer's minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It's about people-based marketing. That means brands no longer have to guess whether they're reaching the right audience. In this Marketing Smarts podcast, featured on Marketing Profs, Jay Stocki, Senior Vice President of Data and Product Strategy for Experian Marketing Services, discusses why addressable TV makes sense for marketers today. In short - through addressable TV marketers can solve real challenges in the industry today including delivering consistent messages to consumers across channels and measuring the impact their marketing had on sales. Check out the podcast here.

Webhooks are connections within the internet that enable events and data to be easily shared between systems.

Five recommendations for marketers to consider about Verizon's email service deactivation.

Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers (ESP).

Understand what Personally identifiable information, Pll, means today and engage on privacy laws to help you build brand trust.

Create a solid marketing plan with these effective planning tips that will help you develop successful programs throughout 2017.

Learn how Experian Marketing Services safeguards its customer data and monitors threats on an enterprise scale with our advance threat analytic technology.

Timing is everything for today’s email marketer, especially during the holidays.

How identity and access management measures are important for data security; how Experian Marketing Services is tackling identity governance