Tag: Marketing technology

Five recommendations for marketers to consider about Verizon's email service deactivation.

Supporting mobile apps with text messaging programs, such as SMS will help improve your customer’s mobile experience.

Kinetic email is the latest buzz term: what it means and when it makes sense for your brand.

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy.

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven world.

Father’s Day gift-related searches appear now that Mother’s Day has come and gone. Here’s a look at what their searching for.

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be running?

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across time.

Understand the attitudes, behaviors, motivations and consumer preferences for the five distinct mom segments.